The fact that 30 arrives with lower-than-prognosticated equivalent album units may be enough to prevent too much champagne-popping - but when coming up short of commercial expectations still yields the biggest album debut of the year, how upset can you really get? If you’re Adele, you’ve transcended the experience of worrying about first-week consumption numbers a long time ago, and can simply enjoy a guaranteed chart-topper whenever you release a lead single or new full-length. As we’ll get into below, albums simply don’t sell in the same way they used to, so 839,000 is more a reflection of the major ways music consumption has changed in the last six years than it is on the popularity of Adele - which clearly remains enormous given that 839,000 is the best first week sales number of 2021. If I were Adele, I’d be thrilled that my fans welcomed me back with open arms with an objectively very impressive number of sales, despite the dip since the last album. After a six-year break, I don’t think any artist can know for sure how their return to music will perform – especially if the last album broke multiple records. If you’re Adele, how are you feeling about that first-week performance, on a scale from 1-10?
However, the number is only about a quarter of the historic first week (3.38 million) she experienced for her 25 album in 2015. 30 blows by the competition for this year’s best first-week sales number, with 839,000 units moved in its first week of sale.
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